We are a well established and respected player in the UK cabinet scene, a family-owned and operated wholesaler that has gained a reputation for on-trend, well-priced solid wood ranges, both modern and traditional.
Acknowledging the need to respond to a changing marketplace, throughout 2018 we worked hard behind the scenes to take our digital presence and branding to the next level – and our new look, bolstered by a slew of new models and one of our best stands to date, went down remarkably well with the visitors to trade shows we exhibited at.
When discussion our recent trade show, Managing Director, Mark Loveless said “Our customers definitely appreciated our new direction,” he says. “The stand attracted a steady stream of visitors eager to see our new lines, and we feel we really put our best foot forward in terms of presentation.”
Homestyle launched an array of new designs in 2018 , including a reclaimed range with industrial styling (due by June), and the New Deluxe painted – which Mark describes as “a superb piece of quality and workmanship” (which will be available from the end of the month).
Front and centre is our new Scandic range. Clean, functional and attractive, Scandic represents an impressive step forward for Homestyle, and sold “incredibly well” at the the first show we showed it at.
Feeback from the show hailed as one of the finest collections at the exhibition:
“Scandic attracted the lion’s share of the attention – it truly represents excellent value for money for such a high-calibre range.”
These attractive new lines are backed up by significant investment in website and branding. Homestyle’s website is undergoing extensive redevelopment, and will relaunch soon with live stock feeds, online ordering, API for programmatic integration, new price-checking software, and product data downloads available in all formats.
Creating high-quality and detailed product photography for the website has been another key focus for Homestyle. Users will be able to view cut-out, lifestyle and 360° shots of the company’s products – watch this space for more news.